Updated: May 21
Fifteen (15) years ago, the idea of building a business was not in my vocabulary. I was pretty much contented knowing that I have this steady income every month from my job as a teacher. Little did I know that my perspective would have a complete turn around when I moved here in the United States.
Nothing was easy but building my own business was the most challenging and rewarding things I have ever done. The process was simpler than you might think, but for the most part, it is the commitment and determination that would drive you to succeed. After all, there is nothing more fulfilling than seeing notifications of the orders and busy activities of my online store on my phone.
I believe that these are the essential things that are continuously helping me to succeed in my chosen endeavor.
1. Decision Making. What exactly do you want to accomplish in life? A lifetime consists of important decisions that shape our future. The first essential in building a business is make the decision. What specific goal do you want to reach? Be explicit of your interest, your motivation, and your values. The business that you will build will be a part of your life every single day. Remember, “There’s no shortage of remarkable ideas, what’s missing is the will to execute them.” Needless to say, the decision that you need to make should be something that would find daily affirmation to work harder and push firmer toward the attainment of your goal.
2. Education. In order to find your niche, you need to educate yourself what is needed in the business world. If there’s not a need but you have the passion to push through with it, then create the need. Educating yourself would give you the compass to navigate the unfamiliar world. If you choose to go in retail business, what’s the best way but looking at the websites and reading about the successful retail businesses. What makes them thrive despite of the competition? You would be surprised that most of them are viable whatever is your background in life. Munch on the risk and benefits. Venturing on the unknown is scary but an exciting journey!
3. Mindset. Start small but think big. A mustard seed starts small but grow into a giant tree. But anything big has the tendency to overwhelm us. What’s the best to start something new but start small but having big goals.
4. Organization. This is very important. A chaotic start is a disaster to any business. Make a plan before doing anything. When you plan for the name of your business, sit on it for a while before buying domain name. Does it feel easy enough to pronounce? Does it stick in memory easy enough? Is it too long or too short? Does it convey what you want people to think about your business? Then, start planning on the other needs of your business- website, email address, marketing, social media handling, and others.
5. Marketing. Marketing is the soul of the business. There are many tools that could help you explore the world of advertisement without spending a lot of money. Utilize promotional products giving them away in exchange of reviews from famous bloggers, use marketing materials such as banners, yard signs, posters and the like to improve visibility of the name of your business, join trade shows and use powerful signage to promote your business. The lists goes on.
6. Live the “Kaizen” Philosophy. Kaizen, which translates roughly to “good change,” is a Japanese productivity philosophy that helps you organize everything you do. In short, it means “constant, continuous improvement,” and is a mindset you can apply anywhere, at any job.
Most importantly, don’t stay too long in your daydream. It might be creative but creativity takes work. Take inspiration from Este’e Lauder who said, “I never dreamed about success. I worked for it.”